OSKA: Fashion Marketing
project name

OSKA: Fashion Marketing

description
  • Client:

    OSKA

  • Our Role:

    Marketing Consulting and Communication for the Company and its international Retail (Coordination, Briefing, Booking), Production Management (for Print, Advertisements, Online, Shootings), Copywriting, Editing, Public Relations

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Spirit, emotion, exclusivity. The lingo of fashion.

Sophisticated communication for the distinguished target audience: Nine years Barbara Schmitz managed the marketing of the German label OSKA (the graphic design was made inhouse at OSKA). The Munich based company develops four exclusive women’s collections a year, which are distributed by wholesale trade and 50 own OSKA brand stores. The well known men’s line has been produced until 2008.

“In recent years we realized our marketing strategy jointly and very sucessful with Mercury Brand Mission. We felt very understood in our spirit and in our continuous brand development and have thus been able to develop our brands OSKA and ISCHIKO evolutionary national and international.”

Dagmar Radermacher, sales mangement & member of the executive board

OSKA Catalogue with adress overview, OSKA Newspaper, OSKA Lookbook (exerpt), ISCHIKO Lookbook (exerpt)

OSKA Advert Los Angeles, OSKA Ad Pillar Munich, ISCHIKO Advert San Francisco

OSKA Folder UK, ISCHIKO Folder international

Invitation OSKA Paris, Sale Postcards Maastricht and St. Ives (print templates). On the right: E-Mailing VIP Sale Germany

The OSKA Wool Book: Cover

The OSKA Wool Book: Page 08/09

The OSKA Wool Book: Page 30/31