Spirit, emotion, exclusivity. The lingo of fashion.
Sophisticated communication for the distinguished target audience: Nine years Barbara Schmitz managed the marketing of the German label OSKA (the graphic design was made inhouse at OSKA). The Munich based company develops four exclusive women’s collections a year, which are distributed by wholesale trade and 50 own OSKA brand stores. The well known men’s line has been produced until 2008.
“In recent years we realized our marketing strategy jointly and very sucessful with Mercury Brand Mission. We felt very understood in our spirit and in our continuous brand development and have thus been able to develop our brands OSKA and ISCHIKO evolutionary national and international.”
Stefanie Schmitz, head of design